In lead generation dubai is concerned, your landing page can be a making or a breaking point. A weak landing page design can covertly doom your marketing strategies as it will not persuade the anticipated prospects into conversion. Don’t worry though – it isn’t exactly rocket science to fix this. It’s time to look at some of the errors that could be potentially putting you off your prospects’ radar and how to avoid them.
Mistake #1: The Homepage Detour
Think of being invited to a royal reception but instead they bring you to a busy market. That is what integrating your ads to your homepage does. It’s rather messy and confusing which essentially leaves the visitors feeling stranded on what they need to do next.
However, do not create sub domains or sub directories for your campaigns but develop individual landing pages for those campaigns only. If you have an advertisement where you are offering, for example, real estate services or luxury car hire services, then your website landing page should complement the advertisement and give relevant information, and a relevant CTA. This strategy of operation certainly maintains the visitors’ interest and greatly increases the chances of conversion.
Mistake #2: Slow Loading Times
In a city like Dubai that thrives in the time philosophy of ‘time is money’ no one has the patience to wait. That is, if a landing page is slow to load, potential leads will run as fast as Formula One cars on Sheikh Zayed Road.
To ensure that your landing page is as fast as possible, avoid overuse of large graphics, optimize your images and test on cross platform.
Mistake #3: Vague Goals and Weak CTAs
Each effective landing page is built on one objective. What do you want from the visitors, are you inviting them to sign up, schedule a consultation, or download a guide? You know your landing page doesn’t have a clear purpose or goal if you aren’t seeing an effective CTA in action.
About your CTAs, the best advice is to make them as loud and straightforward as possible. Some examples of call to action phrases include ‘Schedule Your Free Consultation Today,’ or ‘Download Now to begin.’ And don’t be shy about injecting fear into the equation–fear of missing out will prompt people into action.
Conclusion
Landing page is not just another web page but they are your first impression, your sales pitch and sometimes your product brochure. With this knowledge of what not to do, you can create landing pages that are truly conversion friendly and get the success your business in Dubai deserves.
When you want to refine your landing pages and transform your clicks into conversions, get help from Quickdigitals.ae and get solutions that are unique to you. Let’s make every click count!